Solution Manual for Consumer Behavior Buying, Having, and Being 12th Edition by Michael R. Solomon

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Solution Manual for Consumer Behavior Buying, Having, and Being 12th Edition by Michael R. Solomon

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Description Solution Manual for Consumer Behavior Buying, Having, and Being 12th Edition by Michael R. Solomon Table of Contents 1. Buying, Having, and Being: An Introduction to Consumer Behavior 2. Consumer and Social Well-Being 3. Perception 4. Learning and Memory 5. Motivation and Affect 6. The Self: Mind, Gender, and Body 7. Personality, Lifestyles, and Values 8. Attitudes and Persuasive Communications 9. Decision Making 10. Buying, Using, and Disposing 11. Groups and Social Media 12. Income and Social Class 13. Subcultures 14. Culture  

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