Solution Manual for E-marketing 6th Edition by Judy Strauss

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Solution Manual for E-marketing 6th Edition by Judy Strauss

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DescriptionSolution Manual for E-marketing 6th Edition by Judy Strauss Table of Contents 1. Past, Present, and Future 2. Strategic E-Marketing and Performance Metrics 3. The E-Marketing Plan 4. Global E-Marketing 3.0* 5. Ethical and Legal Issues* 6. E-Marketing Research 7. Consumer Behavior Online 8. Segmentation, Targeting, Differentiation, and Positioning Strategies 9. Product: The Online Offer 10. Price: The Online Value 11. The Internet for Distribution 12. E-Marketing Communication: Owned Media 13. E-Marketing Communication: Paid Media 14. E-Marketing Communication: Earned Media 15. Customer Relationship Management

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