Solution Manual for Global Marketing Management, 5th Edition by Masaaki Mike Kotabe

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Solution Manual for Global Marketing Management, 5th Edition by Masaaki Mike Kotabe

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Description Solution Manual for Global Marketing Management, 5th Edition by Masaaki Mike Kotabe Contents Chapter 1         GLOBALIZATION IMPERATIVE (including Chapter 1 Appendix) Chapter 2         ECONOMIC ENVIRONMENT Chapter 3         FINANCIAL ENVIRONMENT Chapter 4         GLOBAL CULTURAL ENVIRONMENT AND BUYING BEHAVIOR Chapter 5         POLITICAL AND LEGAL ENVIRONMENT Chapter 6         GLOBAL MARKETING RESEARCH Chapter 7         GLOBAL SEGMENTATION AND POSITIONING Chapter 8         GLOBAL MARKETING STRATEGIES Chapter 9         GLOBAL MARKET ENTRY STRATEGIES Chapter 10       GLOBAL PRODUCT POLICY DECISIONS I: DEVELOPING NEW PRODUCTS FOR GLOBAL MARKETS Chapter 11       GLOBAL PRODUCT POLICY DECISIONS II: MARKETING PRODUCTS AND SERVICES Chapter 12       GLOBAL PRICING Chapter 13       COMMUNICATING WITH THE WORLD CONSUMER Chapter 14       SALES AND CROSS-CULTURAL MANAGEMENT Chapter 15       GLOBAL LOGISTICS AND DISTRIBUTION Chapter 16       EXPORT AND IMPORT MANAGEMENT Chapter 17       PLANNING, ORGANIZATION, AND CONTROL OF GLOBAL MARKETING OPERATIONS Chapter 18        MARKETING STRATEGIES FOR EMERGING MARKETS Chapter 19       GLOBAL MARKETING AND THE INTERNET

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