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Download FREE Sample Here for Test Bank for A Preface to Marketing Management 14th Edition by J. Paul Peter. Note : this is not a text book. File Format : PDF or WordDescription Test Bank for A Preface to Marketing Management 14th Edition by J. Paul Peter Table Of Contents Chapter 1:Â Strategic Planning and the Marketing Management Process Chapter 2:Â Marketing Research: Process and Systems for Decision Making Chapter 3:Â Consumer Behavior Chapter 4:Â Business, Government, and Institutional Buying Chapter 5:Â Market Segmentation Chapter 6:Â Product and Brand Strategy Chapter 7:Â New Product Planning and Development Chapter 8:Â Integrated Marketing Communications Chapter 9:Â Personal Selling, Relationship Building, and Sales Management Chapter 10:Â Distribution Strategy Chapter 11:Â Pricing Strategy Chapter 12:Â The Marketing of Services Chapter 13:Â Global Marketing Â
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