Test Bank for A Preface to Marketing Management 14th Edition by J. Paul Peter

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Test Bank for A Preface to Marketing Management 14th Edition by J. Paul Peter

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Description Test Bank for A Preface to Marketing Management 14th Edition by J. Paul Peter Table Of Contents Chapter 1: Strategic Planning and the Marketing Management Process Chapter 2: Marketing Research: Process and Systems for Decision Making Chapter 3: Consumer Behavior Chapter 4: Business, Government, and Institutional Buying Chapter 5: Market Segmentation Chapter 6: Product and Brand Strategy Chapter 7: New Product Planning and Development Chapter 8: Integrated Marketing Communications Chapter 9: Personal Selling, Relationship Building, and Sales Management Chapter 10: Distribution Strategy Chapter 11: Pricing Strategy Chapter 12: The Marketing of Services Chapter 13: Global Marketing  

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