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Download FREE Sample Here for Test Bank for Basic Marketing Research Using Microsoft Excel Data Analysis, 3rd Edition by Alvin C. Burns. Note : this is not a text book. File Format : PDF or WordDescriptionTest Bank for Basic Marketing Research Using Microsoft Excel Data Analysis, 3rd Edition by Alvin C. Burns Table of Contents Chapter 1: An Introduction to Marketing Research Chapter 2: The Marketing Research Industry Chapter 3: The Marketing Research Process Including the Problem and Research Objectives Chapter 4: Research Design Alternatives and Qualitative Research Chapter 5: Information Types and Sources: Secondary Data and Standardized Information Chapter 6: Data Collection Methods Chapter 7: Measurement Scales Chapter 8: Designing Data Collection Forms Chapter 9: Determining Sample Size and the Sample Plan
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