Test Bank for Basic Marketing Research Using Microsoft Excel Data Analysis, 3rd Edition by Alvin C. Burns

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Test Bank for Basic Marketing Research Using Microsoft Excel Data Analysis, 3rd Edition by Alvin C. Burns

Download FREE Sample Here for Test Bank for Basic Marketing Research Using Microsoft Excel Data Analysis, 3rd Edition by Alvin C. Burns. Note : this is not a text book. File Format : PDF or Word

Description Test Bank for Basic Marketing Research Using Microsoft Excel Data Analysis, 3rd Edition by Alvin C. Burns Table of Contents Chapter 1: An Introduction to Marketing Research Chapter 2: The Marketing Research Industry Chapter 3: The Marketing Research Process Including the Problem and Research Objectives Chapter 4: Research Design Alternatives and Qualitative Research Chapter 5: Information Types and Sources: Secondary Data and Standardized Information Chapter 6: Data Collection Methods Chapter 7: Measurement Scales Chapter 8: Designing Data Collection Forms Chapter 9: Determining Sample Size and the Sample Plan

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