Test Bank for Business Market Management: Understanding, Creating, and Delivering Value 3rd Edition by James C. Anderson

Test Bank for Business Market Management: Understanding, Creating, and Delivering Value 3rd Edition by James C. Anderson

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DescriptionTest Bank for Business Market Management: Understanding, Creating, and Delivering Value 5th Edition by James C. Anderson Table of Contents CHAPTER 1: BUSINESS MARKET MANAGEMENT: GUIDING PRINCIPLE CHAPTER 2: MARKET SENSING: GENERATING AND USING KNOWLEDGE ABOUT THE MARKET CHAPTER 3: UNDERSTANDING FIRMS AS CUSTOMERS CHAPTER 4: CRAFTING MARKET STRATEGY CHAPTER 5: MANAGING MARKET OFFERINGS CHAPTER 6: NEW OFFERING REALIZATION CHAPTER 7: BUSINESS CHANNEL MANAGEMENT CHAPTER 8: GAINING NEW BUSINESS CHAPTER 9: SUSTAINING RESELLER PARTNERSHIPS CHAPTER 10: MANAGING CUSTOMERS *Also included with this TB are additional Case Study TB based Questions and Answers.