Test Bank for Entrepreneurship and Small Business Management 1st Edition by Steve Mariotti

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Test Bank for Entrepreneurship and Small Business Management 1st Edition by Steve Mariotti

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Description Test Bank for Entrepreneurship and Small Business Management 1st Edition by Steve Mariotti Table of Contents BRIEF CONTENTS UNIT 1 Entrepreneurial Pathways Chapter 1 Entrepreneurs Recognize Opportunities Chapter 2 Franchising Chapter 3 Finding Opportunity in an Existing Business Chapter 4 The Business Plan: Road Map to Success Honest Tea Business Plan Unit 1 Case Study: Spanx UNIT 2 Who Are Your Customers? Chapter 5 Creating Business from Opportunity Chapter 6 Exploring Your Market Unit 2 Case Study: Kitchen Arts & Letters, Inc. UNIT 3 Integrated Marketing Chapter 7 Developing the Right Marketing Mix and Plan Chapter 8 Pricing and Credit Strategies Chapter 9 Integrated Marketing Communications Chapter 10 Marketing Globally Chapter 11 Smart Selling and Effective Customer Service Unit 3 Case Study: Empact UNIT 4 Show Me the Money: Finding, Securing, and Managing It Chapter 12 Understanding and Managing Start-Up, Fixed, and Variable Costs Chapter 13 Using Financial Statements to Guide a Business Chapter 14 Cash Flow and Taxes Chapter 15 Financing Strategy: Debt, Equity, or Both? Unit 4 Case Study: Lee’s Ice Cream UNIT 5 Operating a Small Business Effectively Chapter 16 Addressing Legal Issues and Managing Risk Chapter 17 Operating for Success Chapter 18 Location, Facilities, and Layout Chapter 19 Human Resources and Management Unit 5 Case Study: ONLC UNIT 6 Leadership, Ethics, and Exits Chapter 20 Leadership and Ethical Practices Chapter 21 Franchising, Licensing, and Harvesting: Cashing in Your Brand Unit 6 Case Study: Honest Tea

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