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Download FREE Sample Here for Test Bank for Global Marketing: Contemporary Theory, Practice, and Cases 1st Edition by Ilan Alon. Note : this is not a text book. File Format : PDF or WordDescription Test Bank forÂ Global Marketing: Contemporary Theory, Practice, and Cases 1st Edition by Ilan Alon Table of Contents Â Chapter 1Understanding Global Markets and Marketing Chapter 2Assessing the Global Marketing EnvironmentâThe Global Economy and Technology Chapter 3Evaluating Cultural and Social Environments Chapter 4Analyzing Political and Legal Environments Chapter 5Integrating Global, Regional, and National Markets Chapter 6Conducting Marketing Research Chapter 7Selecting International Markets Chapter 8Entering Global Markets Chapter 9Segmenting, Targeting, and Positioning for Global Markets Chapter 10Developing Global Products and Brands Chapter 11Setting Global Prices Chapter 12Global Placement and Distribution Channels Chapter 13Launching Global Communication and Advertising Chapter 14Using Social Media for Global Marketing Chapter 15Designing and Controlling Global Marketing Systems Chapter 16Defining Ethics and Corporate Social Responsibility in the International Marketplace Â
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