Test Bank for International Marketing: Asia Pacific Edition 3rd Edition by Michael R. Czinkota

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Test Bank for International Marketing: Asia Pacific Edition 3rd Edition by Michael R. Czinkota

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Description Test Bank for International Marketing: Asia Pacific Edition 3rd Edition by Michael R. Czinkota Table of Contents Part 1: The international environment 1. Introduction to international marketing 2. The economic environment 3. Trade institutions and trade policy 4. The political and legal environment 5. The cultural environment Part 2: International market entry 6. Building the knowledge base 7. Foreign market entry 8. Channels of distribution and logistics Part 3: International marketing mix 9. Product policy and adaptation in international markets 10. Product and brand management in international markets 11. Services marketing 12. Pricing in international markets 13. International marketing communications Part 4: Planning and future development 14. Social Networking and Communications 15. The future of international marketing

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