Test Bank for M: Advertising 1st Edition by Arens

Test Bank for M: Advertising 1st Edition by Arens

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DescriptionTest Bank for M: Advertising 1st Edition by Arens Table of Contents Ch. 1: The Evolution of Advertising Ch. 2: The Economic, Social, and Regulatory Aspects of Advertising Ch. 3: The Business of Advertising Ch. 4: Segmentation, Targeting, and the Marketing Mix Ch. 5: Communication and Consumer Behavior Ch. 6: Account Planning and Research Ch. 7: Marketing, Advertising and IMC Planning Ch. 8: Creating Ads: Strategy and Process Ch. 9: Creative Execution: Art and Copy Ch. 10: Producing Ads Ch. 11: Print Advertising Ch. 12: Electronic Media: Television and Radio Ch. 13: Digital Interactive Media Ch. 14: Out-of-Home, Direct Mail, and Specialty Advertising Ch. 15: Media Planning and Buying Ch. 16: IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion Ch. 17: IMC: Public Relations, Sponsorship, and Corporate Advertising