Test Bank for M: Advertising 1st Edition by Arens

<< Test Bank for Chemistry in Context, 7th Edition by American Chemical Society Test Bank for Effective Leadership 5th International Edition by Robert N. Lussier >>
Product Code: 222
Availability: In Stock
Price: $30.00
Qty:     - OR -   Add to Wish List
Add to Compare

Test Bank for M: Advertising 1st Edition by Arens

Download FREE Sample Here for Test Bank for M: Advertising 1st Edition by Arens. Note : this is not a text book. File Format : PDF or Word

Description Test Bank for M: Advertising 1st Edition by Arens Table of Contents Ch. 1: The Evolution of Advertising Ch. 2: The Economic, Social, and Regulatory Aspects of Advertising Ch. 3: The Business of Advertising Ch. 4: Segmentation, Targeting, and the Marketing Mix Ch. 5: Communication and Consumer Behavior Ch. 6: Account Planning and Research Ch. 7: Marketing, Advertising and IMC Planning Ch. 8: Creating Ads: Strategy and Process Ch. 9: Creative Execution: Art and Copy Ch. 10: Producing Ads Ch. 11: Print Advertising Ch. 12: Electronic Media: Television and Radio Ch. 13: Digital Interactive Media Ch. 14: Out-of-Home, Direct Mail, and Specialty Advertising Ch. 15: Media Planning and Buying Ch. 16: IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion Ch. 17: IMC: Public Relations, Sponsorship, and Corporate Advertising

Write a review

Your Name:


Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below:



 

Once the order is placed, the order will be delivered to your email less than 24 hours, mostly within 4 hours. 

If you have questions, you can contact us here