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Download FREE Sample Here for Test Bank for M Advertising 2nd Edition by Arens. Note : this is not a text book. File Format : PDF or WordDescription Test Bank forÂ M Advertising 2nd edition by Arens Â Table of Contents Chapter 1: The Evolution of Advertising Chapter 2: The Environment of Advertising Chapter 3: The Business of Advertising Chapter 4: Segmentation, Targeting, and the Marketing Mix Chapter 5: Communication and Consumer Behavior Chapter 6: Account Planning and Research Chapter 7: Marketing, Advertising, and IMC Planning Chapter 8: Creating Ads: Strategy and Process Chapter 9: Creative Execution: Art and Copy Chapter 10: Print Advertising Chapter 11: Broadcast, Cable and Satellite Media: Television and Radio Chapter 12: Digital Interactive Media Chapter 13: Out-of-Home, Direct Mail, and Promotional Products Chapter 14: Media Planning and Buying Chapter 15: IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion Chapter 16: IMC: Public Relations, Sponsorship, and Corporate Advertising
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