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Download FREE Sample Here for Test Bank for M Marketing 4th Edition by Dhruv Grewal. Note : this is not a text book. File Format : PDF or WordDescription Test Bank for M Marketing 4th Edition by Dhruv Grewal Table Of Contents Chapter 1: Overview of Marketing Chapter 2: Developing Marketing Strategies and a Marketing Plan Chapter 3: Social and Mobile Marketing Chapter 4: Marketing Ethics Chapter 5: Analyzing the Marketing Environment Chapter 6: Consumer Behavior Chapter 7: Business-to-Business Marketing Chapter 8: Global Marketing Chapter 9: Segmentation, Targeting, and Positioning Chapter 10: Understanding the Marketplace Chapter 11: Product, Branding, and Packaging Decisions Chapter 12: Developing New Products Chapter 13: Services: The Intangible Product Chapter 14: Pricing Concepts for Establishing Value Chapter 15: Strategic Pricing Methods Chapter 16: Supply Chain and Channel Management Chapter 17: Retailing and Multichannel Marketing Chapter 18: Integrated Marketing Communications Chapter 19: Advertising, Public Relations, and Sales Promotions Chapter 20: Personal Selling and Sales Management
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