Test Bank for Marketing 11th Edition by Roger A. Kerin

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Test Bank for Marketing 11th Edition by Roger A. Kerin

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Description Test Bank for Marketing 11th Edition by Roger A. Kerin Table of Contents 1 Creating Customer Relationships and Value Through Marketing 2 Developing Successful Marketing and Organizational Strategies 3 Scanning the Marketing Environment 4 Ethical and Social Responsibility in Marketing 5 Understanding Consumer Behavior 6 Understanding Organizations as Customers 7 Understanding and Reaching Global Consumers and Markets 8 Marketing Research: From Customer Insights to Actions 9 Market Segmentation, Targeting, and Positioning 10 Developing New Products and Services 11 Managing Successful Products, Services, and Brands 12 Services Marketing 13 Building the Price Foundation 14 Arriving at the Final Price 15 Managing Marketing Channels and Supply Chains 16 Retailing and Wholesaling 17 Integrated Marketing Communications and Direct Marketing 18 Advertising, Sales Promotion, and Public Relations 19 Using Social Media to Connect with Consumers 20 Personal Selling and Sales Management 21Implementing Interactive and Multichannel Marketing 22 Pulling It All Together: The Strategic Marketing Process  

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