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Download FREE Sample Here for Test Bank for Marketing 17th International Edition by Hult and Ferrell. Note : this is not a text book. File Format : PDF or WordDescription Test Bank for Marketing 17th International Edition by Hult and Ferrell Table Of Contents Part I: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS. 1. An Overview of Strategic Marketing. 2. Planning, Implementing, and Controlling Marketing Strategies. Part II: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES. 3. The Marketing Environment. 4. Social Responsibility and Ethics in Marketing. PART III: MARKETING RESEARCH AND TARGET MARKET ANALYSIS. 5. Marketing Research and Information Systems. 6. Target Markets: Segmentation, Evaluation, and Positioning. Part IV: CUSTOMER BEHAVIOR AND E-MARKETING. 7. Consumer Buying Behavior. 8. Business Markets and Buying Behavior. 9. Reaching Global Markets. 10. E-Marketing, Digital Media, and Social Networking. Part V: PRODUCT DECISIONS. 11. Product Concepts. 12. Developing and Managing Products. 13. Services Marketing. 14. Branding and Packaging. Part VI: DISTRIBUTION DECISIONS. 15. Marketing Channels and Supply Chain Management. 16. Retailing, Direct Marketing and Wholesaling. Part VII: PROMOTION DECISIONS. 17. Integrated Marketing Communications. 18. Advertising and Public Relations. 19. Personal Selling and Sales Promotion. Part VIII: PRICING DECISIONS. 20. Pricing Concepts. 21. Setting Prices.
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