Test Bank for Marketing 5th Canadian Edition by Charles W. Lamb

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Test Bank for Marketing 5th Canadian Edition by Charles W. Lamb

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Description Test Bank for Marketing 5th Canadian Edition by Charles W. Lamb Table of Contents Chapter 1: An Overview of Marketing Chapter 2: Strategic Plan for Competitive Advantage Chapter 3: Ethics and the Marketing Environment Chapter 4: Consumer Decision Making Chapter 5: Business Marketing Chapter 6: Segementing and Target Markets Chapter 7: Decision Support Systems and Marketing Research Chapter 8: Product Concept Chapter 9: Developing and Managing Products Chapter 10: Service and Nonprofit Organization Marketing Chapter 11: Marketing Channels and Supply Chain Management Chapter 12: Retailing Chapter 13: Integrated Marketing Communications Chapter 14: Advertising and Public Relations Chapter 15: Sales Promotion and Personal Selling Chapter 16: Pricing Concepts Chapter 17: Setting the Right Price Chapter 18: Customer Relationship Management (CRM) Chapter 19 : Marketing on the Web (available online at www.lamb5e.nelson.com

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