Test Bank for Marketing: An Introduction, 11th Edition by Gary Armstrong

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Test Bank for Marketing: An Introduction, 11th Edition by Gary Armstrong

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DescriptionTest Bank for Marketing: An Introduction, 11th Edition by Gary Armstrong Table of Contents Chapter 1: Marketing: Creating and Capturing Customer Value Chapter 2: Company and Marketing Strategy: Partnering to Build Customer Relationships Chapter 3: Analyzing the Marketing Environment Chapter 4: Managing Marketing Information to Gain Customer Insights Chapter 5: Understanding Consumer and Business Buyer Behavior Chapter 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers Chapter 7: Products, Services, and Brands: Building Customer Value Chapter 8: New Product Development and Product Life-Cycle Strategies Chapter 9: Pricing: Understanding and Capturing Customer Value Chapter 10: Marketing Channels: Delivering Customer Value Chapter 11: Retailing and Wholesaling Chapter 12: Communicating Customer Value: Advertising and Public Relations Chapter 13: Personal Selling and Sales Promotion Chapter 14: Direct and Online Marketing: Building Direct Customer Relationships Chapter 15: The Global Marketplace Chapter 16: Sustainable Marketing: Social Responsibility and Ethics

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