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Download FREE Sample Here for Test Bank for Marketing: An Introduction, 12th Edition by Gary Armstrong. Note : this is not a text book. File Format : PDF or WordDescription Test Bank forÂ Â Marketing: An Introduction, 12th Edition by Gary Armstrong Table of Contents 1 Marketing: Creating and Capturing Customer Value 2 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships 3 Analyzing the Marketing Environment 4 Managing Marketing Information to Gain Customer Insights 5 Understanding Consumer and Business Buyer Behavior 6 Customer-Driven Marketing Strategy: Creating Value for Target Customers 7 Products, Services, and Brands: Building Customer Value 8 New Product Development and Product Life-Cycle Strategies 9 Pricing: Understanding and Capturing Customer Value 10 Marketing Channels: Delivering Customer Value 11 Retailing and Wholesaling 12 Engaging Consumers and Communicating Customer Value: Advertising and Public Relations 13 Personal Selling and Sales Promotion 14 Direct, Online, Social Media, and Mobile Marketing 15 The Global Marketplace 16 Sustainable Marketing: Social Responsibility and Ethics
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