Test Bank for Marketing: An Introduction, 5th Canadian Edition by Gary Armstrong

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Test Bank for Marketing: An Introduction, 5th Canadian Edition by Gary Armstrong

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Description Test Bank for Marketing: An Introduction, 5th Canadian Edition by Gary Armstrong Table of Contents 1. Marketing: Creating and Capturing Customer Value 2. Company and Marketing Strategy: Partnering to Build Customer Relationships 3. Sustainable Marketing: Social Responsibility and Ethics 4. Analyzing the Marketing Environment 5. Managing Marketing Information to Gain Customer Insights 6. Understanding Consumer and Business Buyer Behaviour 7. Segmentation, Targeting, and Positioning 8. Developing and Managing Products and Services 9. Brand Strategy and Management 10. Pricing: Understanding and Capturing Customer Value 11. Marketing Channels: Retailing, and Wholesaling 12. Communicating Customer Value: Advertising and Public Relations 13. Personal Selling and Sales Promotion 14. Direct and Online Marketing

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