Test Bank for Marketing Management 15th Edition by Philip Kotler

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Test Bank for Marketing Management 15th Edition by Philip Kotler

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Description Test Bank for Marketing Management 15th Edition by Philip Kotler Table of Contents  1. Defining Marketing for the New Realities 2. Developing Marketing Strategies and Plans 3. Collecting Information and Forecasting Demand 4. Conducting Marketing Research 5. Creating Long-term Loyalty Relationships 6. Analyzing Consumer Markets 7. Analyzing Business Markets 8. Tapping into Global Markets 9. Identifying Market Segments and Targets 10. Crafting the Brand Positioning 11. Creating Brand Equity 12. Meeting Competition and Driving Growth 13. Setting Product Strategy 14. Designing and Managing Services 15. Introducing New Market Offerings 16. Developing Pricing Strategies and Programs 17. Designing and Managing Integrated Marketing Channels 18. Managing Retailing, Wholesaling, and Logistics 19. Designing and Managing Integrated Marketing Communications 20. Managing Digital Communications: Online, Social Media and Mobile Marketing 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling 23. Conducting Marketing Responsibly for Long-Term Success â€?See more at:

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