Test Bank for Marketing Real People, Real Choices, 8th Edition by Michael R. Solomon

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Test Bank for Marketing Real People, Real Choices, 8th Edition by Michael R. Solomon

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Description Test Bank for Marketing Real People, Real Choices, 8th Edition by Michael R. Solomon Table of Contents 1. Welcome to the World of Marketing 2. Global, Ethical and Sustainable Marketing 3. Strategic Market Planning 4. Basics of the Market Research Process 5. Marketing Analytics: Welcome to the Era of Big Data!(6. Understand Consumer and Business Markets(7. Segmentation, Target Marketing and Positioning 8. Product I: Innovation and New Product Development 9. Product II: Product Strategy, Branding, and Product Management 10. Price: What is the Value Proposition Worth? 11. Deliver the Goods: Determine Distribution Strategy 12. Deliver the Customer Experience: Bricks and Clicks 13. Promotion I: Advertising, Sales Promotion, and Public Relations 14. Promotion II: Social Media, Direct/Database Marketing, and Personal

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