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Download FREE Sample Here for Test Bank for Marketing Strategy 6th edition by O.C Ferrell. Note : this is not a text book. File Format : PDF or WordDescription Test Bank for Marketing Strategy 6th edition by O.C Ferrell Table of Contents Part 1: SETTING THE STAGE FOR MARKETING STRATEGY. 1. Marketing in Todayâs Economy. 2. Strategic Marketing Planning. Part 2: DISCOVERING MARKET OPPORTUNITIES. 3. Collecting and Analyzing Marketing Information. 4. Developing Competitive Advantage and Strategic Focus. Part 3: DEVELOPING MARKETING STRATEGY. 5. Customers, Segmentation, and Target Marketing. 6. The Marketing Program. 7. Branding and Positioning. Part 4: PUTTING STRATEGY INTO ACTION. 8. Ethics and Social Responsibility in Marketing Strategy. 9. Marketing Implementation and Control. 10. Developing and Maintaining Long-Term Customer Relationships.
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