Test Bank for Marketing The Core 6th Edition by Roger Kerin

Test Bank for Marketing The Core 6th Edition by Roger Kerin

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Description Test Bank for Marketing The Core 6th Edition by Roger Kerin Table OF Contents Part One: Initiating the Marketing Process Chapter 1: Creating Customer Relationships and Value through Marketing Chapter 2 Developing Successful Organizational and Marketing Strategies Chapter 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility Part Two: Understanding Buyers and Markets Chapter 4: Understanding Consumer Behavior Chapter 5: Understanding Organizations as Customers Chapter 6: Understanding and Reaching Global Consumers and Markets Part Three: Targeting Marketing Opportunities Chapter 7: Marketing Research: From Customer Insights to Actions Chapter 8: Market Segmentation, Targeting, and Positioning Part Four: Satisfying Marketing Opportunities Chapter 9: Developing New Products and Services Chapter 10: Managing Successful Products, Services, and Brands Chapter 11: Pricing Products and Services Chapter 12: Managing Marketing Channels and Supply Chains Chapter 13: Retailing and Wholesaling Chapter 14: Integrated Marketing Communications and Direct Marketing Chapter 15: Advertising, Sales Promotion, and Public Relations Chapter 16: Using Social Media to Connect with Consumers Chapter 17: Personal Selling and Sales Management Chapter 18: Implementing Interactive and Multichannel Marketing