Test Bank for Principles of Marketing 14th Edition by Phillip Kotler

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Test Bank for Principles of Marketing 14th Edition by Phillip Kotler

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DescriptionTest Bank for Principles of Marketing 14th Edition by Phillip Kotler Table of Contents Chapter 1. Marketing: Creating and Capturing Customer Value Chapter 2. Company and Marketing Strategy: Partnering to Build Customer Relationships Chapter 3. Analyzing the Marketing Environment Chapter 4. Managing Marketing Information to Gain Customer Insights Chapter 5. Consumer Markets and Consumer Buyer Behavior Chapter 6. Business Markets and Business Buyer Behavior Chapter 7. Customer-Driven Marketing Strategy: Creating Value for Target Customers Chapter 8. Products, Services, and Brands: Building Customer Value Chapter 9. Developing New Products and Managing the Product Life Cycle Chapter 10. Pricing Strategies: Understanding and Capturing Customer Value Chapter 11. Additional Pricing Considerations Chapter 12. Marketing Channels: Delivering Customer Value Chapter 13. Retailing and Wholesaling Chapter 14. Communicating Customer Value Chapter 15. Advertising and Public Relations Chapter 16. Personal Selling and Sales Promotion Chapter 17. Direct and Online Marketing: Building Direct Customer Relationships Chapter 18. Creating Competitive Advantage Chapter 19. The Global Marketplace Chapter 20. Sustainable Marketing: Social Responsibility and Ethics

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