Test Bank for Principles of Marketing 6th Edition by Gary Armstrong

Test Bank for Principles of Marketing 6th Edition by Gary Armstrong

Download FREE Sample Here for Test Bank for Principles of Marketing 6th Edition by Gary Armstrong. Note : this is not a text book. File Format : PDF or Word

DescriptionTest Bank for Principles of Marketing 6th Edition by Gary Armstrong Table Of ContentsPart 1: Defining Marketing and the Marketing Process 1 Marketing: Creating and Capturing Customer Value 2 Company and Marketing Strategy: Partnering to Build Customer Satisfaction Part 2: Understanding the Marketplace and Consumers 3 The Marketplace and Customers: Analysing the Environment 4 Managing Marketing Information: Gaining Customer Insights 5 Buyer Behaviour: Understanding Consumer and Business Buyers Part 3: Designing a Customer-Driven Strategy and Mix 6 Customers Segments: Creating Value for Target Customers 7 Products, Services and Brands: Offering Customer Value 8 New-Products: Developing and Managing Innovation 9 Pricing: Capturing Customer Value 10 Placement: Customer Value Fulfilment 11 Advertising and Public Relations: Communicating Customer Value 12 Selling and Sales Promotion: Creating Value in Relationships 13 Direct and Digital Marketing: Building One-to-One Customer Relationships Part 4: Extended Marketing 14 Sustainable Marketing: Valuing Social Responsibility