Test Bank for Principles of Marketing 6th Edition by Gary Armstrong

Test Bank for Principles of Marketing 6th Edition by Gary Armstrong

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Description Test Bank for Principles of Marketing 6th Edition by Gary Armstrong Table Of Contents Part 1: Defining Marketing and the Marketing Process 1 Marketing: Creating and Capturing Customer Value 2 Company and Marketing Strategy: Partnering to Build Customer Satisfaction Part 2: Understanding the Marketplace and Consumers 3 The Marketplace and Customers: Analysing the Environment 4 Managing Marketing Information: Gaining Customer Insights 5 Buyer Behaviour: Understanding Consumer and Business Buyers Part 3: Designing a Customer-Driven Strategy and Mix 6 Customers Segments: Creating Value for Target Customers 7 Products, Services and Brands: Offering Customer Value 8 New-Products: Developing and Managing Innovation 9 Pricing: Capturing Customer Value 10 Placement: Customer Value Fulfilment 11 Advertising and Public Relations: Communicating Customer Value 12 Selling and Sales Promotion: Creating Value in Relationships 13 Direct and Digital Marketing: Building One-to-One Customer Relationships Part 4: Extended Marketing 14 Sustainable Marketing: Valuing Social Responsibility