Test Bank for Retailing Management 9th Edition By Michael Levy

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Test Bank for Retailing Management 9th Edition By Michael Levy

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Description Test Bank for Retailing Management 9th Edition By Michael Levy Table of Contents SECTION I �THE WORLD OF RETAILING Chapter 1: Introduction to the World of Retailing Chapter 2: Types of Retailers Chapter 3: Multichannel Retailing Chapter 4: Customer Buying Behavior SECTION II �RETAILING STRATEGY Chapter 5: Retail Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management Chapter 10: Information Systems and Supply Chain Management Chapter 11: Customer Relationship Management SECTION III �MERCHANDISE MANAGEMENT Chapter 12: Managing the Merchandise Planning Process Chapter 13: Buying Merchandise Chapter 14: Retail Pricing Chapter 15: Retail Communication Mix SECTION IV �STORE MANAGEMENT Chapter 16: Managing the Store Chapter 17: Store Layout, Design, and Visual Merchandising Chapter 18: Customer Service

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