Test bank for Advertising & IMC Principles and Practice 9th edition Sandra Moriarty

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Test bank for Advertising & IMC Principles and Practice 9th edition Sandra Moriarty

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Description Test bank for Advertising & IMC Principles and Practice 9th edition Sandra Moriarty Table of contents Chapter 1. The New World of Marketing Communication Chapter 2. Integrated Brand Communication Chapter 3. Brand Communication and Society Chapter 4. How Brand Communication Works Chapter 5. Segmenting and Targeting the Audience Chapter 6. Strategic Research Chapter 7. Strategic Planning Chapter 8. Creative Strategy Chapter 9. Copywriting Chapter 10. Visual Communication Chapter 11. Media Basics Chapter 12. Traditional Media Chapter 13. Digital Media Chapter 14. Media Planning and Buying Chapter 15. Public Relations Chapter 16. Direct-Response Chapter 17. Promotions Chapter 18. The IMC Umbrella Chapter 19. Evaluation of Effectiveness

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