Test bank for Consumer Behavior 10th edition by Michael R. Solomon

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Test bank for Consumer Behavior 10th edition by Michael R. Solomon

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Description Test bank for Consumer Behavior 10th edition by Michael R. Solomon Table of contents Section 1: Consumers in the Marketplace Chapter 1: Buying, Having, and Being Section 2: Consumers as Individuals Chapter 2: Perception Chapter 3: Learning and Memory Chapter 4: Motivation and Global Values Chapter 5: The Self Chapter 6: Personality and Psychographics Section 3: Consumers as Decision Makers Chapter 7: Attitudes and Persuasion Chapter 8: Decision Making Chapter 9: Buying and Disposing Chapter 10: Organizational and Household Decision Making Section 4: Consumers and Subcultures Chapter 11: Groups and Social Media Chapter 12: Social Class and Lifestyles Chapter 13: Subcultures Chapter 14: Culture �

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