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Download FREE Sample Here for Test bank for Essentials of Entrepreneurship and Small Business Management 7th edition by Norman M. Scarborough. Note : this is not a text book. File Format : PDF or WordDescriptionTest bank for Essentials of Entrepreneurship and Small Business Management 7th edition by Norman M. Scarborough Table of Contents I. THE CHALLENGE OF ENTREPRENEURSHIP 1. The Foundations of Entrepreneurship 2. Inside the Entrepreneurial Mind: From Ideas to Reality II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS 3. Designing a Competitive Business Model and Building a Solid Strategic Plan 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan 5. Forms of Business Ownership 6. Franchising and the Entrepreneur 7. Buying an Existing Business III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS 8. Building a Powerful Guerrilla Marketing Plan 9. E-Commerce and the Entrepreneur 10. Pricing Strategies 11. Creating a Successful Financial Plan 12. Managing Cash Flow IV. PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS 13. Sources of Financing: Equity and Debt 14. Choosing the Right Location and Layout 15. Global Aspects of Entrepreneurship 16. Building a New Venture Team and Planning for the Next Generation Appendix: Sample Business Plan Brief Cases Name Index
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