Test bank for International Marketing 10th edition by Michael R. Czinkota

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Test bank for International Marketing 10th edition by Michael R. Czinkota

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Description Test bank for International Marketing 10th edition by Michael R. Czinkota Table of Contents 1: Global Environmental Drivers. 2: International Trade Frameworks and Policy. 3: The Role of Culture. 4: The Economic Environment. 5: The Political and Legal Environment. Part II: FINDING GLOBAL CUSTOMERS. 6: Consumer, Industrial, and Government Markets. 7: Strategic Planning. 8: Analyzing People and Markets. 9: Market Entry and Expansion. 10: Marketing Organization, Implementation, and Control. Part III: THE GLOBAL MARKETING MIX. 11: Product Management and Global Brands. 12: Global Marketing of Services. 13: Advertising, Promotion, and Sales. 14: Pricing Strategies and Tactics. 15: Global Distribution and Logistics. Pare IV: LEADERSHIP IN GLOBAL MARKETING. 16: Social Networks and Communication. 17: Leadership, Corporate Social Responsibility, and Sustainability. 18: New Directions and Challenges.

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