Test bank for International Marketing 16th edition by Philip Cateora

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Test bank for International Marketing 16th edition by Philip Cateora

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DescriptionTest bank for International Marketing 16th edition by Philip Cateora Table of Contants Chapter 1: The Scope and Challenge of International Marketing Chapter 2: The Dynamic Environment of International Trade Part Two-The Cultural Environment of Global Markets Chapter 3: History and Geography: The Foundations of Culture Chapter 4: Cultural Dynamics in Assessing Global Markets Chapter 5: Culture, Management Style, and Business Systems Chapter 6: The Political Environment: A Critical Concern Chapter 7: The International Legal Environment: Playing by the Rules Part Three-Assessing Global Market Opportunities Chapter 8: Developing a Global Vision through Marketing Research Chapter 9: Economic Development and the Americas Chapter 10: Europe, Africa, and the Middle East Chapter 11: Asia Pacific Region Part Four-Developing Global Marketing Strategies Chapter 12: Global Marketing Management: Planning and Organization Chapter 13: Products and Services for Consumers Chapter 14: Products and Services for Businesses Chapter 15: International Marketing Channels Chapter 16: Integrated Marketing Communications and International Advertising Chapter 17: Personal Selling and Sales Management Chapter 18: Pricing for International Markets Part Five-Implementing Global Marketing Strategies Chapter 19: Negotiating with International Customers, Partners, and Regulators Part Six-Supplementary Material The Country Notebook �A Guide for Developing a Marketing Plan Cultural Analysis Economic Analysis Market Audit and Competitive Market Analysis Preliminary Market Plan

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