|<< Test bank for Managing Engineering and Technology 6th edition by Lucy C. Morse||Test bank for Managerial Economics & Business Strategy 8th edition by Michael Baye >>|
Download FREE Sample Here for Test bank for International Marketing 16th edition by Philip Cateora. Note : this is not a text book. File Format : PDF or WordDescription Test bank for International Marketing 16th edition by Philip Cateora Table of Contants Chapter 1: The Scope and Challenge of International Marketing Chapter 2: The Dynamic Environment of International Trade Part Two-The Cultural Environment of Global Markets Chapter 3: History and Geography: The Foundations of Culture Chapter 4: Cultural Dynamics in Assessing Global Markets Chapter 5: Culture, Management Style, and Business Systems Chapter 6: The Political Environment: A Critical Concern Chapter 7: The International Legal Environment: Playing by the Rules Part Three-Assessing Global Market Opportunities Chapter 8: Developing a Global Vision through Marketing Research Chapter 9: Economic Development and the Americas Chapter 10: Europe, Africa, and the Middle East Chapter 11: Asia Pacific Region Part Four-Developing Global Marketing Strategies Chapter 12: Global Marketing Management: Planning and Organization Chapter 13: Products and Services for Consumers Chapter 14: Products and Services for Businesses Chapter 15: International Marketing Channels Chapter 16: Integrated Marketing Communications and International Advertising Chapter 17: Personal Selling and Sales Management Chapter 18: Pricing for International Markets Part Five-Implementing Global Marketing Strategies Chapter 19: Negotiating with International Customers, Partners, and Regulators Part Six-Supplementary Material The Country Notebook â?A Guide for Developing a Marketing Plan Cultural Analysis Economic Analysis Market Audit and Competitive Market Analysis Preliminary Market Plan
Once the order is placed, the order will be delivered to your email less than 24 hours, mostly within 4 hours.
If you have questions, you can contact us here