Test bank for Managerial Economics 3rd edition Luke M. Froeb, Brian T. McCann

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Test bank for Managerial Economics 3rd edition Luke M. Froeb, Brian T. McCann

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DescriptionTest bank for Managerial Economics 3rd edition Luke M. Froeb, Brian T. McCann Table of contents Preface: Teaching Students to Solve Problems. SECTION I: PROBLEM SOLVING AND DECISION MAKING. 1. Introduction: What This Book Is About. 2. The One Lesson of Business. 3. Benefits, Costs, and Decisions. 4. Extent (How Much) Decisions. 5. Investment Decisions: Look Ahead and Reason Back. SECTION II: PRICING, COSTS, AND PROFITS. 6. Simple Pricing. 7. Economies of Scale and Scope. 8. Short-run Market-level Pricing. 9. Long-run Market-level Pricing. 10. Strategy—The Quest to Keep Profit from Eroding. 11. Foreign Exchange, Trade, and Bubbles. SECTION III: PRICING FOR GREATER PROFIT. 12. More Realistic and Complex Pricing. 13. Direct Price Discrimination. 14. Indirect Price Discrimination. SECTION IV: STRATEGIC DECISION MAKING. 15. Strategic Games. 16. Bargaining. SECTION V: Uncertainty. 17. Making Decisions with Uncertainty. 18. Auctions. 19. The Problem of Adverse Selection. 20. The Problem of Moral Hazard. SECTION VI: Organizational Design. 21. Getting Employees to Work in the Firm’s Best Interests. 22. Getting Divisions to Work in the Firm’s Best Interests. 23. Managing Vertical Relationships. SECTION VII: WRAPPING UP. 23. You Be the Consultant. Epilogue: Can Those Who Teach, Do?

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