Test bank for Marketing 9th Canadian Edition by Frederick Crane

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Test bank for Marketing 9th Canadian Edition by Frederick Crane

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Description Test bank for Marketing 9th Canadian Edition by Frederick Crane Table Of contents Part 1: Initiating the Marketing Process Chapter 1 Marketing: Customer Value, Satisfaction, Relationships, and Experiences Chapter 2 Developing Successful Marketing Strategies Appendix A: Creating an Effective Marketing Plan Chapter 3 Scanning the Marketing Environment Chapter 4 Ethics and Social Responsibility in Marketing PART 2: UNDERSTANDING BUYERS AND MARKETS Chapter 5 Consumer Behaviour Chapter 6 Organizational Markets and Buyer Behaviour Chapter 7 Reaching Global Markets PART 3: TARGETING MARKETING OPPORTUNITIES Chapter 8 Marketing Research: From Information to Action Chapter 9 Market Segmentation, Targeting, and Positioning PART 4: SATISFYING MARKETING OPPORTUNITIES Chapter 10 Developing New Products and Services Chapter 11 Managing Products and Brands Chapter 12 Managing Services Chapter 13 Pricing Products and Services Appendix B: Financial Aspects of Marketing Chapter 14 Managing Marketing Channels and Supply Chains Chapter 15 Retailing Chapter 16 Integrated Marketing Communications and Direct Marketing Chapter 17 Advertising, Sales Promotion, and Public Relations Chapter 18 Personal Selling and Sales Management PART 5: MANAGING THE MARKETING PROCESS Chapter 19 Pulling It All Together: The Strategic Marketing Process Chapter 20 Using Social Media to Connect with Consumers

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