Test bank for Marketing Real People, Real Choices 7th edition by Michael R. Solomon

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Test bank for Marketing Real People, Real Choices 7th edition by Michael R. Solomon

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Description Test bank for Marketing Real People, Real Choices 7th edition by Michael R. Solomon Table of contents Part 1: Make Marketing Value Decisions Chapter 1. Welcome to the World of Marketing: Create and Deliver Value Chapter 2. Strategic Market Planning: Take the Big Picture Chapter 3. Thrive in the Marketing Environment: The World Is Flat Part 2: Understand Consumersâ€?Value Needs Chapter 4. Marketing Research: Gather, Analyze, and Use Information Chapter 5. Consumer Behavior: How and Why We Buy Chapter 6. Business-to-Business Markets: How and Why Organizations Buy Chapter 7. Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management Part 3: Create the Value Proposition Chapter 8. Create the Product Chapter 9. Manage the Product Chapter 10. Services and Other Intangibles: Marketing the Product That Isn’t There Chapter 11. Price the Product Part 4: Communicate the Value Proposition Chapter 12. Old and New Media: From One to Many to Many to Many Chapter 13. Advertising, Sales Promotion, and Public Relations: One to Many Chapter 14. Personal Selling, Sales Management, and Direct Marketing: One to One Part 5: Deliver the Value Proposition Chapter 15. Deliver Value through Supply Chain Management, Channels of Distribution, and Logistics Chapter 16. Retailing: Bricks and Clicks Appendix A: Marketing Plan: The S&S Smoothie Company Appendix B: Marketing Math

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