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Download FREE Sample Here for Test bank for Principles of Marketing 15th edition by Philip Kotler. Note : this is not a text book. File Format : PDF or WordDescription Test bank for Principles of Marketing 15th edition by Philip Kotler Table of Contents chapter1. Marketing: Creating and Capturing Customer Value chapter2. Company and Marketing Strategy: Partnering to Build Customer Relationships chapter3. Analyzing the Marketing Environment chapter4. Managing Marketing Information to Gain Customer Insights chapter5. Consumer Markets and Consumer Buyer Behavior chapter6. Business Markets and Business Buyer Behavior chapter7. Consumer-Driven Marketing Strategy chapter8. Products, Services, and Brands: Building Customer Value chapter9. New Product Development and Product Life-Cycle Strategies chapter10. Pricing: Understanding and Capturing Customer Value chapter11. Pricing Strategies chapter12. Marketing Channels: Delivering Customer Value chapter13. Retailing and Wholesaling chapter14. Communicating Customer Value: Integrated Marketing Communications Strategy chapter15. Advertising and Public Relations chapter16. Personal Selling and Sales Promotion chapter17. Direct and Online Marketing: Building Direct Customer Relationships chapter18. Creating Competitive Advantage chapter19. The Global Marketplace chapter20. Sustainable Marketing: Social Responsibility and Ethics
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