Test bank for Principles of Marketing 9th Canadian Edition by Philip R Kotler

Test bank for Principles of Marketing 9th Canadian Edition by Philip R Kotler

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Description Test bank for Principles of Marketing 9th Canadian Edition by Philip R Kotler Table of Contents Table of Contents Part 1: Defining Marketing and the Marketing Process Chapter 1: Marketing: Creating and Capturing Customer Value Chapter 2: Company and Marketing Strategy Part 2: Understanding the Marketplace and Consumers Chapter 3: Analyzing the Marketing Environment Chapter 4: Social Responsibility and Ethics Chapter 5: Managing Marketing Information to Gain Customer Insights Chapter 6: Consumer Markets and Consumer Buyer Behaviour Chapter 7: Business Markets and Business Buyer Behaviour Part 3: Designing a Customer-Driven Strategy and Mix Chapter 8: Customer-Driven Marketing Strategy Chapter 9: Products, Services, and Brands Chapter 10: New Product Development and Product Life-Cycle Strategies Chapter 11: Pricing Chapter 12: Marketing Channels Chapter 13: Retailing and Wholesaling Chapter 14: Integrated Marketing Communications Strategy Chapter 15: Advertising and Public Relations Chapter 16: Personal Selling and Sales Promotion Chapter 17: Direct and Online Marketing Part 4: Extending Marketing Chapter 18: Creating Competitive Advantage Chapter19: The Global Marketplace