Test bank for Small Business Management Launching and Growing Entrepreneurial Ventures, 17th Edition by Justin G.Longenecker

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Test bank for Small Business Management Launching and Growing Entrepreneurial Ventures, 17th Edition by Justin G.Longenecker

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DescriptionTest bank for Small Business Management Launching and Growing Entrepreneurial Ventures, 17th Edition by Justin G.Longenecker Table of Contents 1. The Entrepreneurial Life. 2. Entrepreneurial Integrity and Ethics. 3. Getting Started. 4. Franchising and Buyouts. 5. The Family Business. 6. The Business Plan: Visualizing the Dream. 7. The Marketing Plan. 8. The Human Resource Plan: Managers, Owners, Allies, and Directors. 9. The Location Plan. 10. Understanding a Firm’s Financial Statements. 11. Forecasting Financial Requirements. 12. A Firm’s Sources of Financing. 13. Planning for the Harvest. 14. Building Customer Relationships. 15. Product and Supply Chain Management. 16. Pricing and Credit Decisions. 17. Promotional Planning. 18. Global Opportunities for Small Business. 19. Professional Management in the Entrepreneurial Firm. 20. Managing Human Resources. 21. Managing Operations. 22. Managing the Firm’s Assets. 23. Managing Risk in the Small Business.

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