Test bank for Strategic Market Management, 10th Edition, David A. Aaker

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Test bank for Strategic Market Management, 10th Edition, David A. Aaker

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Description Test bank for Strategic Market Management, 10th Edition, David A. Aaker Table of contents Chapter 1 â€?Strategic Market Management: An Overview Chapter 2 â€?External and Customer Analysis Chapter 3 â€?Competitor Analysis Chapter 4 â€?Market/Submarket Analysis Chapter 5 â€?Environmental Analysis and Strategic Uncertainty Chapter 6- Internal Analysis Chapter 7 â€?Creating Advantage, Synergy, and Strategic Philosophies Chapter 8 â€?Alternative Value Propositions Chapter 9—Building and Managing Brand Equity Chapter 10—Toward a Strong Brand Relationship Chapter 11—Energizing the Business Chapter 12—Leveraging the Business Chapter 13—Creating New Business Chapter 14 â€?Global Strategies Chapter 15—Setting Priorities for Businesses and Brands—The Exit, Milk, and Consolidate Options

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