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Download FREE Sample Here for Test bank for Strategic Market Management, 10th Edition, David A. Aaker. Note : this is not a text book. File Format : PDF or WordDescriptionTest bank for Strategic Market Management, 10th Edition, David A. Aaker Table of contents Chapter 1 â?Strategic Market Management: An Overview Chapter 2 â?External and Customer Analysis Chapter 3 â?Competitor Analysis Chapter 4 â?Market/Submarket Analysis Chapter 5 â?Environmental Analysis and Strategic Uncertainty Chapter 6- Internal Analysis Chapter 7 â?Creating Advantage, Synergy, and Strategic Philosophies Chapter 8 â?Alternative Value Propositions Chapter 9âBuilding and Managing Brand Equity Chapter 10âToward a Strong Brand Relationship Chapter 11âEnergizing the Business Chapter 12âLeveraging the Business Chapter 13âCreating New Business Chapter 14 â?Global Strategies Chapter 15âSetting Priorities for Businesses and BrandsâThe Exit, Milk, and Consolidate Options
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